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Beyond the Landing Page: Why Your Website is Finally Your Best Marketer
For a long time in the world of digital growth, there was a visible wall between the people who built websites and the people who actually used them to sell things. At Orphical, we have spent over ten years at the coalface of web development and digital strategy. We have seen the evolution first-hand. In…
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The Seismic Shift: Why AI Killed Old SEO and How Reputation is the New Algorithm
Let’s be brutally honest for a moment. If you are still approaching Search Engine Optimisation (SEO) the same way you did in 2019—or even 2022—you aren’t just falling behind; you are actively participating in your own digital irrelevance. The digital landscape hasn’t just shifted; it has entirely terraformed. We used to play a game of…
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Outsource to Scale: Why a Marketing Company Beats In-House for Engagement and Savings
In today’s fast-paced digital world, securing genuine customer engagement is the golden ticket to business growth. Many companies face a pivotal decision: should we build an in-house marketing team, or should we partner with a specialised marketing company? While the appeal of having a dedicated internal team is understandable, the evidence overwhelmingly points to outsourcing…
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Building a Cohesive Marketing Strategy: The Path to Boosting Sales
In today’s competitive landscape, businesses can’t afford to have their marketing efforts scattered. A disjointed approach, where your website, SEO, content, and email campaigns operate in silos, is a recipe for wasted resources and missed opportunities. The key to sustainable growth lies in a cohesive, integrated marketing strategy. By aligning all your channels to work…
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Llantrisant & Pontyclun Golf Club Celebrates a Landmark Season of Growth and Achievement
Since taking on Llantrisant as a client this year Orphical Marketing is pleased with the substantial growth so far. This joint press release shows some of the achievements working with a marketing agency can bring to an SME. Llantrisant & Pontyclun Golf Club is proud to announce a truly remarkable season, marked by a series…
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How Marketing Agencies Use Technology to Drive SME Growth
Small and medium-sized enterprises (SMEs) often face stiff competition from larger companies with vast marketing resources. However, in the digital age, a partnership with a skilled marketing agency can level the playing field. By leveraging advanced technology and sophisticated databases, these agencies provide SMEs with the tools and expertise needed to not only compete, but thrive. The Power…
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Is AI going to take your job
The government’s actually pushing for businesses to get on board with AI, even showing off how it’s saving civil servants a couple of weeks of work a year. AI at Work: Is Your Job Safe or Set for a Boost? Title: Is AI Coming for Your Job, or Just Making It a Bit Easier? Let’s…
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Building a strong brand identity
A strong brand image is a must in todays competitive business world. Companies have to look at ways to connect emotionally with customers and create lifelong relationships. People fall in love with companies and consumers keep returning to a business they can trust. Creating a brand image gives you an identity and a face in…
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Why did I chose marketing?
Marketing has to be one of the only careers where you finish a degree and instantly your knowledge is overtaken by the industry. It is a career that changes almost daily and one where you are required to learn on the spot. I can’t count how many times social media platforms have ‘changed their algorithm’,…
About Me
Emily Parker
Fashion is a distinctive and often constant trend in the style in which a person dresses. It is the prevailing styles in behaviour.
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